Research shows that 73% of consumers use more than one channel to browse and buy their favorite products.1
The result: consumers fully expect the brands they shop from to understand what they’re interested in, regardless of whether they’re shopping in a physical store, browsing products on their smartphone, or interacting with the brand via email or social media.
The challenge is steep, but the world of omnichannel personalization offers endless opportunities to improve the shopping experience.
This pocket guide will reveal 3 elementary steps to help you hit the ground running with omnichannel personalization, including: