While retail powerhouses like Amazon continue to dominate non-fashion categories globally, they’ve yet to crack the code of how to successfully replicate the online fashion shopping experience. At the same time, many new fashion brands are experiencing a D2C renaissance — adopting an “online first” mentality to address increasing consumer desire for personalized experiences.
The result? A golden opportunity for retailers to build long-term 1:1 experiences with their customers.
The State of Fashion Ecommerce in 2019: Global Data, Trends, & Insights
To help fashion ecommerce companies capture this opportunity, we’ve analyzed granular consumer behavior from 1.2 billion site visits across a wide cross-section of growth-stage online stores within the fashion industry. In this report, uncover:
- Surprising trends in mobile commerce that ecommerce managers need to know
- An analysis and benchmarking of 7 key ecommerce performance metrics
- Breakdowns of global and regional merchant performance
- And one unique emerging trend affecting profitability for retailers worldwide