Nosto Personalized Facebook Ads Case Study: Eton

The story of Eton started in 1928 and today Eton’s shirts and accessories can be found in exclusive stores all over the world.

Eton like countless other online stores was struggling to find the best tools to fully tap into all the data about their target market- as a whole, as segments, and even as individuals. They had identified targeted advertising as a route they wanted to explore.

Seeking an effective means of personalization with good reporting capabilities, Eton decided to give Nosto’s personalized Facebook ads a go.

So far Eton has seen

11 x ROAS on Personal re-engagement ads
19x ROAS on Abandoned cart recovery ads
13 x CTR on prospecting Best Seller product ads