FEBRUARY 5-19, 2019

eCommerce
Fashion Week
Webinar Series

Delivering Inspirational, Data-driven Customer Experiences in the Fashion eCommerce Industry


Watch this webinar series on-demand! 

Dust off your finest designer attire - the eCommerce Fashion Week webinar series is available! 

2019 is an exciting time to be in online fashion. Fashion brands are expected to deliver seamless and inspirational experiences wherever their customers are, but one major challenge remains: many retailers still struggle to deliver that WOW factor that sets their brand apart from the rest. 

This February, industry-leading vendors Nosto, Yotpo and Klarna are putting their most stylish foot forward to tackle the challenge at hand. Cue the eCommerce Fashion Week Series: a webinar series aimed at helping fashion brands worldwide understand the ongoing paradigm shift within the fashion commerce industry, how it affects the expectations and behavior of their customers, and how these insights can be used to craft an authentic brand and meaningful connections to their customers. 

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Speakers

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James White

Head of Business Development, Nosto

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Talia Shani

Director of Marketing, Yotpo

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Laurel Wolfe

VP Marketing, Growth Markets, Klarna

Agenda

The State of Online Fashion in 2019

Ecommerce professionals need to keep their finger on the pulse to successfully navigate in the fast-paced industry of online fashion.

In this session you will get fresh out of the oven benchmark KPIs from the fashion industry, all broken down by region and device. These findings coupled with our first-hand experience from working with hundreds of fashion stores will have any online professional in the fashion industry walk away with data-driven strategies that will empower them to achieve growth during the first half of 2019 and beyond.

 8 am EDT / 1 pm GMT / 2 pm CET, Tuesday, February 5

 James White, Head of Buiness Development, Nosto

The Last 3 Miles: 6 secrets of the best DTC brands

In 2018, direct to consumer fashion brands broke sales records, accounting for 20% of all online fashion sales. These companies sell everything from luxury shoes to performance sportswear, but a deep dive into their eCommerce strategies shows that they’re actually more similar than they might appear.

As everyone from legacy retailers to luxury fashion houses scramble to compete, copy or acquire DTC brands, we’ll take a look at their uncanny ability to capture customer loyalty, inspire brand advocacy and truly understand their target market.

Learn their secrets through live examples of the best DTC brands like Everlane, Allbirds, Glossier, Orlebar Brown, and Away Travel.

 8 am EDT / 1 pm GMT / 2 pm CET, Tuesday, February 12

Talia Shani, Director of Marketing, Yotpo 

Session 3

Tuesday, February 19

Alternative payment methods: The best way to drive up conversion and acquire new customers


In 2019 more than ever shoppers are expecting brands to deliver seamless customer experiences. That is why letting fashion shoppers pay for goods on their own terms is essential and can, in fact, significantly increase sales, AOV, and loyalty. By giving your customers financial flexibility and convenience you can win new users while optimizing the online experience and improving business performance. Join this session to learn about the best way to drive up conversion and acquire new customers. 

 8 am EDT / 1 pm GMT / 2 pm CET, Tuesday, February 19

 Laurel Wolfe VP Marketing, Growth Markets, Klarna


Nosto is trusted by 2,500+ retail brands across the world.