The Iconic

THE ICONIC, Australia’s leading online fashion retailer with more than 700 brands and over 45,000 products in their selection, was looking for the best-in-class recommendation solution. The aim was to improve the overall user experience by highlighting the most relevant products across the entire customer journey.

Since having implemented Nosto, The ICONIC has doubled the conversion rate for customers clicking on Nosto recommendations in

“Overall, Nosto is an excellent product and from a developer perspective, I’ve found the team invaluable in helping us get the best out of the product. I would have no hesitation recommending the system to other eCommerce providers.” –  Aaron Weatherall, Senior Software Engineer at The Iconic