JOY is one of the UK’s fastest growing independent fashion and gift retailers with 24 stores and a superbly successful online presence in the form of, which boasts over a quarter of million monthly visitors.

Replicating personal service from brick and mortar stores to online was extremely important to JOY. The company was taking steps in the right direction by using an in-house manual recommendation feature but it was challenging to manage due to stock and backend issues.

“Jumping on board with Nosto wasn’t a hard decision to make when we realized that their solution would allow us to offer our online customers an exceptional level of personal service, an enhanced navigation experience, the possibility for further product discoveries, and ultimately creating a more enjoyable customer experience that drives increased revenues”,

says Sophie Kinder, eCommerce product coordinator at JOY.

In the first half of 2013, after Nosto went live on JOY:

  • Average Order Value increased 25%

  • Conversion increased 156% for customers clicking on Nosto recommendations

“The transition was extremely smooth, recommendations look great and everything sits well with the brand and the whole website. We couldn’t be happier!”,

– Sophie Kinder.