Since having been founded in 2006, Inercia has become not only the point of reference for the skating scene in Spain, but also for longboarding, scooter riding and many other related sports. Inercia aims to have the best skating material to satisfy the needs of their customers, and actively contribute to the development and promotion of all aspects of skating and related sports. It’s vision is to become a world leader in the sale of skating products

Inercia has just recently changed platform provider to a more sophisticated system where the possibility to cross and upsell had actually become a challenge keeping up to date with a small team. A solution to up-and cross sell as well as inspire customers with a broad selection was needed, but in order to make business more effective, this system would have to be automated and no extra resources would have to be placed on managing it.

Since going live with Nosto Inercia has converted customers 27% better with a 4% higher average order value through Nosto’s personalization features.