Having grown rapidly through third-party retailers and marketplaces, it was time for UK’s leading outdoor toy website Fun4Kids to turn its attention to increasing sales and revenue on its own site. This was to be done without additional marketing spend, instead focusing on increasing conversion and average order value across the store.

Nosto was chosen as solution due to its ease and speed of implementation and the business model that only charges a % of the revenues being generated.

Since having implemented Nosto has enjoyed a 44% increase in conversion and a 20% increase in AOV for customers clicking on Nosto recommendations.