Duplay, UK’s largest importer of bouncy castles, electric ride on cars and other outdoor play equipment was getting a good amount of visitors to their site, but was struggling with high bounce rates. With thousands of products in the selection, Duplay needed a way to display in real-time the most relevant items to each arriving customer immediately and across the entire shopping journey.
Since implementing Nosto, Duplay has enjoyed a 56% increase in conversion and a 14% increase in AOV for customers clicking on Nosto recommendations on www.duplay.co.uk
What did Nosto do for Duplay together with Etail Systems? See full case study below.