Boomerang, the well-known Scandinavian fashion brand, had been looking to increase conversion and AOV in a very competitive market and was keen to find a solution that would allow for a convenient, personal, visually appealing and a trustworthy way to upsell items to visitors. Nosto was chosen as a solution partner due to its is continuously expanding feature set and services, as well as the ability to easily manage and set up recommendations to fit with the layout of the online store.

Since going live with Nosto, Boomerang has increased its conversion rate by 66% and AOV by 20% for people interacting with Nosto recommendations on