Black Friday and Cyber Monday continue to grow in sales, duration and competition. This growth continues to create more difficulty for retail and ecommerce brands looking to get the most out of the event.
With bounce rates increasing, average time on pages decreasing and shoppers migrating to mobile shopping in troves, understanding the emerging trends during this critical shopping period is the most effective way to start cutting through the noise. To help you better plan for next year's influx of competition, we analyzed Nosto-powered shopping interactions during this year's holiday weekend and gathered the top performance stats.
Download our whitepaper to:
- Uncover the evolution of Black Friday and Cyber Monday according to past and present global sales data.
- Analyze consumer behavior on the holiday weekend vs. a typical shopping weekend.
- Learn how top performing ecommerce brands are battling the oversaturation of Black Friday & Cyber Monday shopping deals.
