Like product differentiation, customer experience differentiation is becoming increasingly difficult for retails worldwide. Direct-to-consumer brands are popping up one after another and customer experience best practices are no longer enough to impact growth. The result: Winning brands that can grow to an extent, but struggle to build the brand equity that truly protects them from market competition.
This begs the question: While D2C brands like Allbirds and Away continue to command the retail market, are they really meeting the expectations of shoppers when it comes to customer experiences?
The State of Customer Experience
To analyze current shopper preferences in the market and help brands learn from retail leaders, we've commissioned a survey asking 1,100 consumers about their experiences with 50 of the top direct-to-consumer brands. The results provide an in-depth look at the personal preferences of shoppers in regards to customer experience. In this report, you'll discover:
How shoppers feel about the customer experiences being delivered by top direct-to-consumer brands
How top direct-to-consumer brands’ customer experiences are living up to shopper expectations
What brands can do to ensure they are delivering the customer experiences that keep shoppers coming back