In a perfect world, the end of the holiday sales season would mark a smooth transition into Q1 - a quarter packed with fresh revenue opportunities and a clear path to increasing sales in the following months...
The reality, however, is that the transition into Q1 is often anything but smooth. With a significant drop in revenue compared to December sales, the first three months of the new year are often riddled with profit losses, a higher percentage of abandoned carts and unsuccessful social advertising strategies...
That’s where our 2018 Q1 Survival Guide comes in. Having worked with thousands of retailers, we understand how to best tackle common Q1 roadblocks, which include:
- A loss of profit associated with post-December gift returns
- An abandoned cart rate of over 75%
- Re-engaging old customers who have suddenly gone rogue post-holidays
This guide enables you to successfully navigate through these obstacles and more using tried and tested personalization strategies. Start steering your Q1 journey towards greater conversions and revenue for your business!
