Drive qualified traffic to your store.
Promote select gift and decoration ranges in ad campaigns to maximize relevance.
Why? Instead of trying to promote your entire catalog during the holiday season, filter the product feed to only display the products which are most relevant for holiday shoppers - while still maintaining a dynamic feed.
Display the relevant range of items to your customer segments in holiday emails.
Why? You’re probably already segmenting your emails based on demographic and behavioral factors to increase relevance. To increase holiday relevancy, filter by product attributes and popular seasonal ranges as well.
Leverage your existing customer data to drive quality traffic to your store by using Facebook lookalike ad campaigns.
Why? Because social media traffic increases by 240% during the holiday season. Lookalike campaigns enable you to maximize your ad campaign performance by targeting only the social media users who drive results: those who share the same demographic and behavioral traits as your best customers.