With over 700 million active monthly users, the majority of whom are mobile browsing milennials, Instagram has become a channel to be reckoned with. And why wouldn’t it? In Instagram’s latest User Survey, over 60% of people said they discover new products on the publisher platform, and 75% take action (such as visit an online store) after being inspired by a post.

Instagram and Facebook offer an unparalleled user reach, great targeting options and when combined, the potential for a significant Return on Ad Spend as well as boosted overall sales and increased customer lifetime value.

So what do you need to know about Instagram?

In this cheat sheet you will learn the The 5 Ws of Instagram:
• Why?
• Who?
• What?
• When?
• Where?

Goodbye eCommerce FOMO!