Fashion Retail on the Go:

Analyzing Last-Click Channel Contribution via Mobile

Mobile-savvy fashion shoppers generate an average 62% of traffic share for online fashion retailers worldwide.1And with social media a critical part of today’s mobile customer journey — 96% of Facebook visits alone are made on a smartphone 2— benchmarking mobile traffic and conversions by channel is critical for retailers to understand how they are performing.



Fashion Retail on the Go: Analyzing Last Click Channel Contribution via Mobile 


Fashion Retail on the Go analyzes data from a sample of 1.19 billion visits to Nosto-powered fashion stores. The goal: to understand which marketing channels are driving the strongest mobile performance for online fashion stores on a last-click attribution basis. Download the report today to discover:

  • Which social network drives the highest average order value on mobile 
  • Common shopping behaviors across fashion consumers converting via paid search 
  • Where enterprise retailers3 are investing their marketing spend to increase AOV
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1  https://pages.nosto.com/fashion-ecommerce-data-trends-insights.html
2  https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/
3  Stores generating more than $50m in annual online sales








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Agenda

Part 1

Available starting
Thursday, June 28

Intro into AI and Machine Learning and Assessing the Opportunity

Bushwick meh Blue Bottle pork belly mustache skateboard 3 wolf moon. Actually beard single-origin coffee, twee 90's PBR Echo Park sartorial try-hard freegan Portland ennui.

Part 2

Available starting
Thursday, June 28

Intro into AI and Machine Learning and Assessing the Opportunity

Bushwick meh Blue Bottle pork belly mustache skateboard 3 wolf moon. Actually beard single-origin coffee, twee 90's PBR Echo Park sartorial try-hard freegan Portland ennui.

Part 3

Available starting
Thursday, June 28

Intro into AI and Machine Learning and Assessing the Opportunity

Bushwick meh Blue Bottle pork belly mustache skateboard 3 wolf moon. Actually beard single-origin coffee, twee 90's PBR Echo Park sartorial try-hard freegan Portland ennui.

Part 4

Available starting
Thursday, June 28

Intro into AI and Machine Learning and Assessing the Opportunity

Bushwick meh Blue Bottle pork belly mustache skateboard 3 wolf moon. Actually beard single-origin coffee, twee 90's PBR Echo Park sartorial try-hard freegan Portland ennui.

Part 3

Available starting
Thursday, June 28

Intro into AI and Machine Learning and Assessing the Opportunity

Bushwick meh Blue Bottle pork belly mustache skateboard 3 wolf moon. Actually beard single-origin coffee, twee 90's PBR Echo Park sartorial try-hard freegan Portland ennui.

Part 3

Available starting
Thursday, June 28

Intro into AI and Machine Learning and Assessing the Opportunity

Bushwick meh Blue Bottle pork belly mustache skateboard 3 wolf moon. Actually beard single-origin coffee, twee 90's PBR Echo Park sartorial try-hard freegan Portland ennui.

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