The fashion industry is a powerhouse of the ecommerce world, worth €400 billion in Europe alone. It is also a market with specific qualities and needs. For these to be met it is important to look at the industry on an individual level, identifying unique trends and patterns.
So we have created the European Online Fashion Report, using proprietary data that analyzes over 241 million visits from merchants across Europe and five key territories: the Nordics, France, Spain, Germany and the UK.
In this report we will look at and offer commentary on the following core KPIs from H1 2015 to H1 2016:
- Conversion rate
- Average basket size
- Average order value
- Bounce rate
Coupled with first-hand experience, this allows us to not only paint a picture of the online fashion industry as it stands but also provide you with actionable advice for the future.
For an overview of the report highlights, we have created infographics for download with the main insights.