Yumi Kim is a NYC based fashion brand featuring vintage silhouettes spun with a contemporary urban feminine mystique. The brand currently has five shops in New York, and wide wholesale distribution in addition to its online store.
Priding itself with a personal touch to all of its designs, the company felt it was not able to deliver the same personal touch to the online store. Nosto was chosen as the solution provider due to its easy management and flexibility that would allow Yumi Kim to test different variations of recommendations freely without needing a programmer or an agency to manage and set up the system.
Yumi Kim has seen a 25x ROAS on Personalized Facebook Ads and a 132% increase in conversion between customers interacting with Nosto and customers not interacting with Nosto.