Melvin & Hamilton

In 1988, Rajab Choukair created the label Melvin & Hamilton for young men who were just discovering the art of business look. Today his sons, Karim & Olivier, imagine, design & produce high quality leather shoes with a unique design, for men & women. Two years ago, Melvin & Hamilton created its own shop to directly ship its creations all over Europe.

With a catalogue increasing with over 600 items a year and 3 different language storefronts, Melvin & Hamilton needed to firstly make sure each customer was immediately met the most relevant items when arriving in the online store, and secondly take into consideration and display the different preferences of each market.

Since going live with Nosto, Melvin & Hamilton have increased their conversion rate by 205% and AOV by 5% for people interacting with Nosto recommendations on