Philippos Nakas S.A. is the oldest music house in Greece, founded in 1937 by Philippos Nakas. After relaunching the Nakas Music website in early 2017, the brand did not have a cohesive product story, nor the bandwidth to personalize & optimize the product selection for their customers as they would in-store. Nakas sought out to create a personalized service for their online customers - most importantly, matching the quality that was expected from a leading Music House for the last 80 years.

Since going live with Nosto, Nakas Music has seen:

• 97% increase in conversion rate
  
• 109% increase in average visit value
• 20% conversion rate from Abandoned Cart Emails alone.