Success Story: Nakas Music

Philippos Nakas S.A. is the oldest music house in Greece, founded in 1937 by Philippos Nakas. After relaunching the Nakas Music website in early 2017, the brand did not have a cohesive product story, nor the bandwidth to personalize & optimize the product selection for their customers as they would in-store. Nakas sought out to create a personalized service for their online customers - most importantly, matching the quality that was expected from a leading Music House for the last 80 years.

Since going live with Nosto, Nakas Music has seen:

  • 97% increase in conversion rate
  • 109% increase in average visit value
  • 20% conversion rate from Abandoned Cart Emails alone.
Download our case study to learn how Nakas Music obtained these results!