Webinar: 7 Success Factors for Conversion Optimisation: How to Create an Effective Customer Journey

A joint webinar hosted by Nosto & Styla


Date & Time: Thursday, November 8 at 12pm

Nosto and Styla guide you through 7 success factors for conversion optimisation that help you to create a sustainable strategy, increase customer loyalty and boost your sales.

In this webinar, you’ll learn

  • Which factors improve the performance of your eCommerce business
  • How to create personalised customer experiences
  • How to inspire your visitors to buy more with shoppable content

Presented by:


James White, Head of UK & IE, Nosto

James found a passion for ecommerce while working as a digital marketing consultant, focusing primarily on ads and email marketing strategy. This exposed him to the jungle that is the ecommerce ecosystem where he discovered Nosto... the easiest way to deliver personalised content onsite, via email and ads. He continues to guide online retailers through that jungle, working with teams at Trickers Shoes, The Watch Gallery, Meli Melo & Jacksons Art ensuring that their digital marketing strategy is aligned, not only for improved conversion but profitability.


Richard Harrison, UK Sales Director, Styla

Richard originally started in senior technical roles at BT and IBM, he soon realised that his true passion was assisting businesses to gain competitive advantage through their digital presence. Having worked in the ecommerce search and content space for 15 years, he came across Styla and was impressed by how quickly the teams at JD Williams, Otto Group and Jack Wolfskin could create high-performing content. He is driven by advising clients on how to maximise online growth through more agile content production processes.



Wassim Assbayhi, Account Development Manager, Styla

Wassim is a young business sales professional who first got into the MarTech arena in 2013 and has continued to grow his knowledge on common marketing challenges and ways to solve them. Having previously worked at a basket abandonment software provider that helped online retailers, a full headless CMS provider, a Multi-Channel marketing platform vendor and finally Styla - the Content Experience Engine provider, Wassim is confident that he can offer advice and best practices to a range of eCommerce marketing professionals.